Top 5 Social Media Platforms to Increase Brand Awareness

Top 5 Social Media Platforms to Increase Brand Awareness

In the digital era of the 21st century, if you strive to build a successful business, it is very important to make the best use of social media. It’s not just about being another face in the crowd, but to transcend your business to a brand. Creating brand awareness is the only ace under your sleeve which can be used to make your business stand out in this competitive atmosphere.

The idea behind this article is to make you aware of the social media platforms that can be used and how you can actually increase your brand awareness.

5 Social Media Platforms

Down below is a list of the five social media platforms that can be used to increase your brand awareness:


There is no point in arguing that the biggest social media platform will definitely be on top of the list. There are almost 2.3 Billion active users monthly on Facebook. While the scope for organic growth is long gone, Facebook remains one of the best platforms to affordable marketing. This indeed can help your business attain greater heights.


Instagram is one of the most promising platforms has emerged in the past few years. Since Instagram is inclined towards visual elements, it allows businesses to showcase their products in their own ways. This has led to a better conversion rate and getting more customers.


Twitter has become one of the goto places for genuine customer support. Since Twitter is mostly known for its short and crisp contents, it has led to better customer engagement. Just from a single Tweet, companies can convey their messages to their customers and vice versa.


Pinterest is yet another booming social media platform which has gained popularity due to their visual libraries. By far, Pinterest is the best place to promote new products for small businesses while attracting new customers. The platform revolves around the idea of sharing DIY crafts, recipes, design and everything else that looks visually appealing.


LinkedIn started out as a B2B platform where businesses could socialize and work with one another. Now the platform is not constrained to the same idea. Rather it is the best time than ever to have organic growth for your brand with LinkedIn. As far as you keep the content on LinkedIn inclined towards business, you are always good to go.

Brand Awareness Strategies No One Talks About

Once you make up your mind, which social media platform to go for, down below are some of the brand awareness strategies worth considering:

Creating High-Quality Content:

Creating high-quality contents for your audience is the key to your success. The idea is to provide authentic contents which can’t be found otherwise. Make your audience follow you for your content and not for your product.

Consistent Posts:

Truth to be told, there is no point of creating content in the first place, if you can’t keep up the consistency. Once you manage to pull off high-quality contents, it is time for you to upload that content on a regular basis.

Interact with Your Audience:

The end goal of your content should be to create engagement with your audiences. You need to hear what your audience has to say and work according to the same.

Final Takeaway

Creating a trusted brand will always help you to make your business thrive for years to come. It is imperative to understand that it’s not just about the social media platforms you are choosing that can make success happen. It all comes down to the value you put forward to your customer along with a quality product/service.