The Role of Technology in Fabric Design and Fashion
Technology in Fabric Design is evolving every day and exhibiting innumerable wonders in every sector. This modernized era is completely transforming our lives in every possible way. Due to this global pandemic, digital readiness has increased, in order to assure the business and corporate sectors run smoothly during this lockdown. These technologies have assisted retailers to boost their business via online platforms and facilitated customers by offering a safe and convenient shopping experience.
In addition to this, technological advancements have helped scientists to hack the biology within the cells of organisms and other elements for producing “un-natural” synthetic fibres. The main aim behind these fibres is, to make the entire process sustainable and eco-friendly.
Let’s have a look at some of these technological advancements in the field of the fashion industry:-
Digital Fit technology
Due to digital advancements, people are much inclined towards online shopping. But one of the major disadvantages of online shopping is that it sometimes leads to size issues. In order to get rid of this, digital fit technology was introduced. This technology is efficient in building a bridge between retailers, online websites, and customers by assisting them in finding the right garment with the perfect fit for your body.
The digital fit technology basically comprises a 3D body scanner or an AI integrated quiz which can be scanned using mobile phones. Once you scan your entire body through these scanners, this technology can show you garments that will offer the best fit for your body. In addition to this, you can use the 3-D avatar to virtually try the garments of your choice and check them for colours, fit, and sizes. The customers can use their devices to click their full picture, in order to create their 3D avatar.
Apart from online websites, this technology can be used in retail stores, to fetch the best pair of clothes for your customers. The process includes scanning or entering the body measurements of the customers in the system of the retail store. As soon as you enter your details, the system will search for the best fits in their store’s database and can display them on its screen. This saves the time of both customers as well as the retailers and will satisfy your customers with the best fits.
Virtual Trial Rooms
Due to the global pandemic and social distancing norms, each and everything around us has transformed into contactless and virtual form. This technology is very much efficient in saving the time of customers, as it prevents customers from long queues and offers the virtual experience of the stores at your convenient place. Most importantly, it prevents you from going to crowded places during this pandemic.
This Technology in Fabric Design comprises an installed kiosk inside the retail store, which assists users to try clothes virtually. It scans your body and creates an avatar of similar body types on which you can try out different outfits. Similarly, you can try out different outfits on online websites, due to the AR superimposition of garments on your body.
The technology is installed in a kiosk, which is present inside the store that facilitates the customers to try their clothes and accessories virtually. There are different variations that the retailers can choose from. One of them is the creation of a 3D avatar for trying clothes and the other is the use of AR to superimpose the garment on the mirror image of customers.
Nike and Gucci are one of the leading footwear brands in the world, these brands allow their customers to try shoes virtually on their websites. In 2019, this feature, popularly known as “Nike Fit”, was launched for both Nike’s mobile application as well as for Nike’s stores. It assisted users to try out hundreds of shoes virtually and choose the right pair.
Digital textile printing
Digital textile printing is the future of the textile industry. It helps the designers to recreate new patterns and designs with high speed and efficiency. This technology transforms the entire fabric, with its superior print quality and high precision printing methods. This technology reduces the use of water by 95%, energy by 75%, and fabric wastage by 90%.
It offers a faster turnover and creates creative designs in a very short span of time. Along with this, using his technology designers can print any fabric to ensure creativity and patterns and designs. When compared with the traditional printing method, this technology requires less workforce and reduces the setup fees, which automatically makes it a cost-effective option.
This Technology in Fabric Design has helped the designers to overcome the shortage of raw materials and motivates designers to produce creative and unique designs. It keeps the designers and customers in a loop and keeps them well-updated. Popular brands like Prada and Gucci use these technologies to carve new designs on their fabrics.
This tool is very much effective for shoppers on online websites, it facilitates users by recommending personalized goods and brands based on their previous order history. It uses an AI-based recommendation technology to suggest sizes, colours, and items to its customers. This is very much similar to one-to-one interaction with retailers on offline shopping stores, as it recommends personalized outfits and styles, similar to retailers.
Many e-commerce websites use this technology to help their customers in finding their right fit and simultaneously boost their sales by offering personalized recommendations. Let’s take an example of Myntra, it has an enabled AI which keeps an eye on the most viewed brand and product of the user and displays it on your home screen accordingly. Along with this, it helps the user with their sizes, colour preference, and length of their items. These recommendations are highly reliable and have projected proven results.
Virtual collection review and fashion show with 3D models
This technology is a perfect alternative for fashion shows, ramp walks, in a sustainable manner. Due to global pandemic and strict social distancing and gatherings norms, designers have launched the concept of virtual fashion shows to project their brands and designs.
This Technology in Fabric Design can be regarded as a hybrid medium as it includes both physical and virtual methods. To be precise, in these fashion shows 3-D avatars are made to walk on the ramp wearing 3D outfits and accessories, all of this is carried out through AI-based programs and algorithms. Earlier this concept of virtual shows was not much appreciated, but due to strict social distancing norms, designers are highly inclined towards this technology for projecting their designs to their target audiences.
The real-time fashion shows are very stressful and expensive, as the designers need to rush and hustle till the last minute and still there are chances of malfunctions. On the other hand, digital platforms prevent you from many malfunctions, last-minute hassle and present a very amazing and realistic show.
Spider’s silk was found by a biotech startup in a quest to find a soft and flexible fibre. It is one of the most incredible inventions of the textile industry, which is highly durable and elastic in nature. It is eco-friendly and has a tensile strength equal to steel, you can easily stretch it like a rubber. In addition to this, this silk is hypoallergenic and anti micro bacterial in nature.
Spiders are not at all team players, if they are kept together in a container similar to that of silkworms, they can end up eating each other. As a result, this silk has to be made with high precision and technique, it took 70 people to produce it in 4 years.
The entire process produces 6 different types of silk from their 6 different glands, which is cruelty-free and completely biodegradable. This silk is high elastic and holds dye better than normal silk and offers an elegant look. However this process has proved to be very expensive, so scientists are trying to produce silk using yeast and water.
Leather is one of the favourite fashion materials of all times, it is highly durable and non-disposable as it includes toxic chemicals which are used while tanning and processing it. Lab-grown leather is developed in the laboratory by growing fungal cells on the body of mycelium or mushroom roots by feeding them with sawdust. As a result, a soft, fluffy, and foamy material is developed in the form of large sheets. This fabric comprises a texture that is very much similar to natural leather.
A biotech startup known as Modern Meadow found this new concept of synthetic leather. They stated that the most essential thing of the leather is collagen, not animal skin. The main method of making leather also involved the extraction of collagen from the animal skin and removal of the other unessential things from their skin. The entire process of producing lab-grown leather started by feeding the yeast with sugar, to make them produce collagen. Once collagen is obtained, it is dyed, purified, assembled, tanned to give it a texture that is similar to animal leather.
These technologies have played a vital role in driving the users towards contactless and safe alternatives during this pandemic. Along with this, they helped the designers to transform their creative ideas into reality. With the help of new technologies during the production of fabrics, new fibres and blends have emerged to offer versatility and diversity in the fashion industry.