How To Develop Online Grocery Store
Do you think, Things would have been really different if you had your grocery store online? No matter what business you have, getting it online is certainly on your mind. No matter you’re a startup or a legacy business, you know you need it online. All of us have now realized how important getting your store online is. But, you don’t know how? Here is a quick guide for you to develop an online grocery store. All you need to know to set up your own amazing grocery store: ONLINE.
Let’s See How To Develop Online Grocery Store
The Demand- Supply rule
As a business person. You know this already. Yes, Once you are convinced about taking your grocery store online, remember what you did while you were setting it up for the first time. You did a lot of Market research, determined what products were in demand. What are you going to offer to differentiate? Right? Repeat it. Just that here, you need to determine not only products but also what services are in demand. Like offering free delivery on the first order or promotional discounts at first. Just match the market demand with supply and offer a bit more to attract new customers.
The Big Benefit: Delivery Region
Like a physical store, the reach is obviously limited. Now, it’s you who will define the limit. You can strategically think and decide upon all those regions where you can reach with E-commerce which you were not able to cover with that one physical store. With well-planned delivery routes, you also need to decide the range of delivery areas like 5km, 10km or 15km radius within the city and hire a few delivery boys with bikes to manage deliveries.you can reach a huge amount of audience and with groceries delivered at their doorstep, you already got brownie points for convenience. Reach more, grow more.
If you already have a physical store, you will have the stock. But, if you are just an online grocery store, you really need to plan the inventories well. You can tie-up with local grocery shops to fulfill the orders, to begin with. You can stalk all those items that are high in demand by identifying the current trend and items that are not perishable. Gradually, you will know your customers and their buying pattern well. This will help you in managing the inventories well.
With your E-commerce store, you will have to serve customers with various payment methods and let them choose. Along with debit or credit card, you cannot miss out on an option of Cash on delivery (COD). It becomes easier for the users to place online orders. You would be able to save money on payment gateway costs by accepting COD.
The Key Factor: Marketing
To make people across the region order groceries from your online store, THEY MUST KNOW YOU EXIST. The money you saved from not investing in a physical space, electricity bills, taxes, and other fees, spend it on marketing and SEO. It plays a major role. Have well planned social media and traditional marketing strategies. Go for some promotional activities, tell your friends to promote your store by sending your app/website to their connections. With SEO done right, you can pull the attention of the target audience and drive more visitors to make more sales.
We are now all set to take your existing grocery store online or to get you started with this. Let’s build a store in a way, once ordered from you, the next your consumer thinks about groceries, they should feel they’re just a click away. Let’s end all those fights on who’s going to do groceries this week!
Get in touch with us to build your own grocery store online with amazing user experience and best industry-standard practices.