How Social Distancing has led to More Social Engagement?
There is no point in arguing to the fact that the global lockdown has truly wreaked havoc into our lives. Not all of us are introverted or accustomed to self-isolation. But mitigating the spread of COVID-19 has pushed us towards the online platform in a very unprecedented manner.
This, in turn, has led us to discover our creative side. While some are getting their hands on art and craft, others are keen towards creating more engaging content. Down below is a list of some of the changes in which we behave and interact with social media platforms:
1. Live Videos
if you are a regular user of Instagram or Facebook, you might have already noticed the sudden spike for live streams. This is not something unusual, and the majority of the creators are making the best use of this feature. On the contrary, it has become a common norm for them to go live and communicate with their followers more personally.
Live discussions are taking place within the commenting option, which has made its way to the most preferred mode of communication. One of the biggest advantages of live streaming is that there no barrier to restrict anyone from doing the same. So, whether you are a celebrity or a small marketer, now is the best time than ever to make live videos. Along with that, you can even add several other people to join your live stream and make it more entertaining. So, in the end, it all comes down to personal preferences and how you want to proceed further.
2. Communicating Apps
Apps solely dedicated to video communication are also gaining a lot of popularity. They are extremely beneficial to build community or manage your business; on the contrary, they are always fun to play with. You can actually come up with various innovative ways to stay in touch with your loved ones.
Taking the example of the app Houseparty, they have gained 2 million downloads in a week compared to 130,000 just the month prior to lockdown. Similarly, another app called Nextdoor has gained a lot of popularity and has risen its engagement level up by 80%. This means that people are seriously looking for better alternatives to fell that same experience of communication at the comfort of their house. Even Facebook has also seen a rise of 70% in video calls from their messenger app.
3. Live Webinars
Are you someone who can add value to society? If that is the case, conducting live webinars are the best ways to do so. In the recent global lockdown, several internet gurus are popping up, out of nowhere. You can create your own fan base and who knows, maybe even generate a stream of income from the same. Further including, if you are running an online business, you can always use a live webinar to promote your products and how they can be beneficial to the general public.
4 Generating Content Over TikTok
Truth to be told, TikTok is not the platform for teenagers anymore. People from different age groups are joining the platform to kill their spare time. Who knows, maybe, getting your content over TikTok might make you a superstar overnight? In fact, TikTok has become one of the social media platforms that are able to bring forth different generations together.
There is no point in arguing that social media platforms are being used vigorously by the people. Starting from building community to providing mental support, people are trying to connect with one another in these challenging times. While the competition to become visible is running at an all-time high, we can expect some new creators shining after the lockdown. So, if you have something to share with the entire world, now is the best time than ever to make such choices.