Getting Started with Hyper Casual Games

Getting Started with Hyper Casual Games

Hyper casual games are the biggest trends right now. With games like Helix Jump dominating the app market, it raises the question, is it possible to make your own hyper-casual game? The idea behind this article is to make you aware of everything there is to know about hyper-casual games.

What Exactly are Hyper Casual Games?

Whenever we hear about games, the only picture that comes to our mind are hardcore games spending thousands of dollars and completely dedicating themselves into the abbess of games. On the contrary, there is also another category of mobile gamers who love to enjoy a game while spending their leisure time. 

The games for these targeted audiences tend to be straightforward, single and are based on freemium models. That is exactly what defines a hyper-casual game. They generally have a minimalist UI along with short game loops. Above all, they always offer a short playing session for the user to enjoy. 

What does it Take to Make a Hyper Casual Game?

If you ever gave thought to make your own hyper-casual game, this is just the right section for you. Down below is a list of some of the important aspects towards making a hyper-casual game. 

1. Great Visuals

You must have understood by now that, it all comes down to visuals while dealing with hyper-casual games. What makes these games ‘hyper-casual’ is their simplistic approach towards visuals and designs. Although, simple doesn’t mean you completely throw the player in a void. It tends to revolve around the idea that games can always look beautiful even it’s been kept simple. 

2. Supporting Technology

Once you are done figuring out which visual elements to choose for you game, it is now time to build the actual game. By today’s standard, the majority of the games are developed using the Unity engine. On the other hand, if you want to pack your games with richer 3D elements, Unreal Engine might be a better option for you. 

Whether you are using Unity or Unreal Engine, you can always write codes based on android and iOS devices. That being said, games built around Unity tends to be a bit lighter; as a result, it can always run in any hardware you throw at it. Similarly, you also need to take care of the backend part of the game. Although servers aren’t a necessity for these hyper-casual games. Being lightweight, the majority of the data can either be stored on the smartphone or back to the cloud. 

3. Marketing

Last but not least, marketing your game is very important if you want your game to be a huge success. If anything goes wrong, you might not even recover the money that went into the development. If you are launching multiple games or at least have decent popularity from your previously launched games, you can always cross-advertise them.

But if you are making your game for the first time, that’s completely out of context. Under such circumstances, you need to monitor the retention from day 1 to day 7. By any chance, if the retention drops below 35%, there is certainly something wrong with your game.

Final Takeaway

It is imperative to understand that the game industry is highly competitive. Being a single game developer, there is no way you can compete with big companies such as Voodoo. Luckily, the hyper-casual game genre is not that much competition as to any other niche. Another great advantage of hyper-casual games is that by any chance of your 1 Million plus downloads idea fail; you can always start over. Generally, the maximum duration for creating a hyper-casual game takes about 1-2 months.

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