9 Technology Trends Helping the Fashion Industry.
Technology and fashion are usually considered as two different segments. However, technology has dominated the fashion industry and eCommerce during this global pandemic. Due to technological advancements, the fashion industry has experienced a myriad of advantages, which have completely transformed the conventional methods with the latest trends. In the light of these technologies, the business has experienced a boost in their sales and have multiplied their efficiency. Due to technological advancements, many brands have shifted their focus on sustainable development in order to prevent resources from getting exhausted.
Let’s have a look at some latest technological trends, which are completely transforming the fashion industry:
Marketing Automation Technique
It has been recorded that 49% of businesses are using marketing automation in order to boost their sales. It allows easy access to shopping carts and offers customized landing pages to attract traffic and potential customers. In addition to this, it allows organizations to recommend customized products, offers, and brands according to their previous shopping history.
It is very effective in retargeting customers for sales by forwarding them tailored emails and messages to influx their sales. These mails attract the users towards the product and help the website by nurturing potential leads and boosting sales. Along with this, it saves the time of the users by offering them personalized suggestions and simultaneously leads to a boost in retention rates.
Let’s take the example of Zara, it dominates the entire fashion industry through its excellent marketing automation strategies and its behaviour-triggered omnichannel campaigns throughout their website.
Contextual and Programmatic Advertising
Contextual and programming advertisement trend refers to the programmatic and customized advertisements in order to target audience and customers. These advertisements are made using data sets and are shown to people on their homepage, according to their interests and requirements. These advertisements are efficient in targeting the right audience and reaching out to people on a larger scale to generate higher ROI.
Facebook allows advertisers to target their audience with their customized advertisements, according to the interests and requirements of their users. Facebook pixels become more accurate and improve their results after every run. Similarly, Google Admob shows advertisements after every level. These ads are designed so well that it sometimes confuses the players, as they think it’s a part of their game.
All in all these techniques offer excellence by helping organizations in prioritizing the most value-added initiatives. In order to uplift their brand using many techniques required in boosting their revenues and influxing sales.
Snap and Shop Trend
Snap and shop are one of the latest emerging shopping trends. It facilitates users to point any outfit or accessories, in order to scan it and check its availability via buying links and reviews on online stores. If the scanned item is available in any of the stores, it will immediately display the product on your screen. In addition to this, it can also show some other similar products to ensure customer satisfaction.
This a very helpful and efficient feature, it will help users to shop for outfits and other items with ease. It saves the time of the user, by displaying the desired item within seconds. Let’s take an example of Google Lens and Pinterest, they have launched their own photo scanning application. It assists the users by interpreting the image and providing the desired product with the relevant description. Pinterest has joined its hands with many search engines and organizations in order to offer them relevant information by interpreting scanned images.
In-Hand Product Visualization with the help of AR.
Augmented Reality is a trending technology to produce visual stimulations by producing a real physical world on eCommerce websites and applications. It uses digital elements like, audio, videos, and other sensory stimuli to create a virtual world. This technology is one of the fastest-growing trends in mobile computing and eCommerce websites.
In-Hand Product Visualization is highly efficient in increasing user engagement on your websites. It provides insights into customer spending habits and interests. Along with this, it helps organizations in making decisions that can be applied in the real world in order to influx their sales.
This technology facilitated the applications through virtual try-on,3D animations, and graphics in order to assemble a virtual trial room. These trial rooms are very efficient in fetching outfits with the best fit to your body. This technology is highly appreciated as it offers contactless shopping, due to which it is widely used during the lockdown. It has completely revolutionized the idea of shopping and ensured the safety of the users.
An Agile Supply Chain Methodology
An Agile supply chain is the latest technology that is applied to the supply chain in order to utilize interactively and precision with the changes and disruptions. This technology offers responsiveness and flexibility to the entire supply chain on a regular basis. Precisely, these chains direct the real-time data against the digital forecasts and ultimately, boost the productivity and accuracy of the entire process.
Whenever there is a sudden increase or decrease in the cost of materials due to issues in factor production, an agile supply chain will offer immediate solutions to the company. This facilitates the business to resolve critical issues and avoid catastrophic delays in the production process and leads to huge profits. All in all this technology focuses on meeting the demands of their customers and prioritizing them.
Circular consumption model
Due to technological advancements, circular production models have transformed the process from linear to circular fashion models. This Technology Trends is inclined towards the reusability of first-hand clothes by multiple users. However, in this model, you can pay for the particular one time use of the selected item rather than purchasing it entirely and keeping it in a drawer. After your usage, you can share the same outfit with other users, and similarly, they can transfer it to another person.
This model reduces wastage and ensures the proper utilization of fabrics among multiple users. This model also comprises a shared platform on which users can rent out or sell their outfits and other accessories at a reasonable price. It offers a sustainable impact by ensuring the higher utilization of the outfit in its entire life span. The only challenge regarding this model is that it might create a rebound effect, once garments get cheaper and can lead to an increase in fabric consumption and wastage.
Chatbots as Personal Assistants
AI-powered chatbots help websites to boost user engagement by offering personalized and relevant options to their users. It is estimated that they can boost a business by $1.25 billion till 2025.
Chatbots are AI-powered algorithms and automated programs, which are efficient in performing tasks with a very high speed as compared to humans. They are specially programmed to interact with humans and solve their queries via voice or text inputs. Precisely, these chatbots are similar to your messaging apps or chatting applications with contact lists, plus they provide an accurate and precise description of your desired product.
Wearable technology also focuses on sustainable development by encouraging users to become environment friendly and interact with their surroundings. Electronic devices with wearable technology influence the users’ social surroundings and life quality in a positive manner. These devices comprise trackers to monitor the health conditions of the users.
These devices are attached to your clothes and are highly efficient in tracking your carbon footprints, heartbeats in order to make you environment-conscious.They are composed of rechargeable solar batteries, cells in order to reduce energy consumption. Along with this, users can browse personalized styling options according to their requirements. It ensures that the customers get the right size with better utilization rates by offering ethical purchasing decisions. Wearing these clothes offer a better knowledge of the user’s health and his energy needs.
Nanomaterials are the future of the fashion and textile industry. These fabrics are efficiently replacing traditional fabrics with synthetic fabrics, which are composed of unique and optical properties. These particles ensure the durability of the outfits by preventing particles to detach from clothes while washing or ironing. These fabrics are less prone to stains, bacterias, and can automatically get rid of dust particles and odours.
A special technique is used during the manufacturing process of these fabrics, in order to ensure the elimination of fungi and bacterias from outfits. Precisely, these fabrics are composed of self-cleaning elements that also absorb other contaminants. These fabrics are highly reliable and can be used for years on a regular basis. It can be regarded as a sustainable and smarter approach. That results in cleaner air, less usage of water for the cleaning process, and simultaneously saves your time.
Technology is the most important and valuable tool in this modernized era. And clothing can be regarded as a basic necessity for a civilized person. The use of technology in the fashion industry offers much value and precision to garments and fabrics. These advancements serve the shoppers with a wide array of creative and fascinating attires, in order to stay stylish.